Frekuent strengthens its presence in Italy: expanding with TIM and Come X

At Frekuent, international growth has been one of our top priorities in recent months. But expansion doesn’t always mean starting from scratch—sometimes it’s about building on what’s already there and making it stronger.
Italy is a perfect example. For years, we’ve had a loyal customer base in the country—clients who know our solutions, trust our service, and share our vision. Today, we’re taking things a step further: officially consolidating the Frekuent brand in Italy and strengthening our presence with the support of two top-tier partners, TIM Enterprise and Come X. These alliances give us the technological reliability and local expertise we need to grow solidly and continue adapting to the Italian market.

Why Italy?

Italy is one of Europe’s most established markets in sectors like vending, OCS, and payment solutions. The volume of operations is huge, and demand for secure, connected, and flexible digital tools keeps rising. At the same time, it’s a highly competitive market, shaped by pricing pressure, evolving consumer habits, and constant innovation.
To meet this challenge, we needed partners who could provide both technological reliability and local market knowledge. And we found them in TIM and Come X.

TIM Enterprise: connectivity and technological trust

TIM Enterprise is a leader in Italy’s telecommunications sector. Their expertise in advanced connectivity and IoT ensures that our payment and telemetry systems always run securely, quickly, and reliably.
With their M2M SIM cards and robust network infrastructure, we can deliver solutions that meet the reliability standards Italian operators and clients expect. On top of that, our collaboration with TIM gives us valuable know-how in communications, strengthening the quality of our solutions and helping us innovate with confidence.

Come X: our local market partner

While TIM provides the technological backbone, Come X helps us anchor our presence in the Italian market. With deep experience in vending, retail, and HoReCa, they understand the sector inside out and know exactly what customers need.
Their role is essential in bringing our solutions to points of sale, operators, and businesses across the country. They also support us in brand positioning, local communications, and client engagement—allowing us to approach the market with the closeness and personalization that only a local partner can deliver.

Technology + market: a winning strategy

This partnership is much more than a business agreement—it’s a commitment to invest, grow, and strengthen our roots in a market where we already have a strong track record. We’re not “entering” Italy; we’re doubling down, with a focus on:

• Brand consolidation: increasing visibility and recognition in the market.
• Customer growth: reaching new prospects while continuing to support our loyal clients.
• Local presence: leveraging Come X’s expertise and relationships to ensure a truly local approach.

We see enormous potential in Italy, and with Come X and TIM by our side, we’re ready to take Frekuent’s presence to the next level. This is just one chapter in our international growth story—but it’s one we’re especially proud of.

Looking ahead

Our consolidation in Italy is just the beginning. The next step is to keep growing, expanding into new regions and sectors, and bringing our solutions to more and more clients.
To achieve this, we’ll continue evolving our products with new technological integrations that drive innovation and enhance the user experience. At the same time, we’ll adapt to local regulations and market dynamics, ensuring our solutions meet the specific needs of each environment.
And of course, we’ll keep strengthening our network of strategic partnerships, convinced that collaboration is the most solid path to accelerate growth and establish Frekuent as an international leader in the sector.